Your studio may already have strong work and valuable expertise—but if your social presence feels unclear or inconsistent, potential clients may not immediately understand what you do, who you serve, or why your studio is right for their project.

The Studio Social Starter Pack is a guided, six-part system for built-environment studios launching a new social profile or refining an existing one. It will help you present your studio more professionally, communicate your expertise clearly, attract more relevant clients, and create consistent content without starting from a blank page.

The series takes you through one connected journey:

Define → Optimise → Plan → Write → Convert → Publish

Across 250+ pages, you will define your visual and verbal brand, optimise your Instagram profile, establish repeatable content pillars, write stronger captions, and develop a lead magnet that turns social attention into a relevant next step.

To help you put the strategy into practice, the pack also includes our Hanken Social Templates: 25 post templates and 25 Story templates, available in both Canva and Adobe InDesign formats. They are designed to help you kick-start your profile with a cohesive, professional visual presence—without designing every post from scratch.

Created specifically for architecture, interiors, landscape, residential, hospitality, retail, workplace, design-and-build, and multidisciplinary practices, this is not a generic social media planner or collection of trends. It is a practical system built around how studios position their expertise, present their work, and attract potential clients.

What is included:

• 5 connected workbooks

• 50 Hanken Social Templates: 25 posts and 25 Stories

• 20 brand-principle options

• 6 built-environment tone-of-voice personalities

• A complete 15-part Instagram Profile Blueprint

• 7 strategic content-pillar frameworks

• 84 built-environment content topics

• 100 content-pillar hooks

• 10 reusable caption formulas

• 300 adaptable caption examples

• 240 lead magnet ideas

• 100 lead magnet promotional and social post hooks

• Title, CTA, content, and campaign formulas

• AI prompts and one-page summary frameworks throughout

Altogether, the pack contains more than 1,000 adaptable examples, ideas, topics, and hooks, alongside 50 ready-to-customise social templates—organised to help your studio make clearer strategic decisions, create more consistent content, and build a more professional route from profile visit to enquiry.